Supima Cotton is an American-grown, extra-long staple cotton that represents less than 1% of cotton grown in the world. It is best known for its premium properties:

Strength, Softness and Color retention.

Supima is twice as strong as regular cotton, which makes for extraordinarily resilient products. The longer fiber resists pulling, breaking and tearing, resulting in fashion and home products that are incredibly resilient and keep their form for a longer-lasting product.

Supima’s finer fibers absorb dye with a deep, long-lasting penetration. The result is a product that retains color better than regular cottons. Supima products keep their brilliance wash after wash, giving you many years of use.